Bird of Paradise is auspicious and exotic in a tongue-in-cheek, unapologetically maximalist vibe. It’s the antithesis of boring. The antidote to ennui. It’s a party.

The logomark is an abstract exotic bird and a vinyl record, paying homage to the name and identity of this DJ-centric nightclub. Purpose-designed for neon signage, it’s the heart of our Art Deco meets Miami Vice design. A modern dance party with throwback flair, imagery is enjoyment-driven, sexy and modern. A study in contrasts: Escapism and the exotic, modern and throwback, stylized and no-frills, tropical vacation, yet authentically Cleveland.