“Harbor Bay Real Estate Advisors” needed a name and brand design and messaging refresh to convey their depth, breadth and unapologetically different approach to real estate development and hospitality. Their name, logo, and website felt outdated — and at odds with their visionary, high-design approach to real estate development.

Sixth Element led a holistic rebrand — from a new naming strategy that preserves “Harbor Bay” as the core identity — to a new logo, design system, website, and more. Meet Harbor Bay Ventures. The sophisticated new logo and visual design system is complemented by a sleek, immersive website experience that brings the new identity to life.