Sixth Element helped Fresh ‘n Crisp Farms to stand out on shelves with a warm, fun and differentiating new brand. Fresh, springy colors and hip leaf-camo patterning puts panache into produce. This sophisticated visual identity is complemented by a warm, fun and personable brand voice — and concise, targeted brand messaging.

We used clean, friendly iconography to show vs tell the unique value proposition. Updated messaging brings personality and authenticity to a brand story that previously fell flat, with too many competing messages and an overly corporate, impersonal brand voice. The new brand stands out on shelves. Its quick-hitting, compelling messaging resonates with customers and helps drive brand affinity (= sales).